“Architecture is the most fragile of the media”, wrote Robert Venturi in 1993 soon after he learned about the changes that were about to take place to one of his most beloved early works. “The building was recently purchased by a CPA firm,” he writes, ”they have further renovated it without respect for the original quality of its design….” (Iconography and Electronics upon a Generic Architecture: A View from the Drafting Room (Robert Venturi 1998 MIT Press). This current research project is focused on the protection and eventual restoration of Robert Venturi’s first built work, the North Penn Visiting Nurses Association Headquarters Building (1961) to its pre-1993 design.

Ongoing, Image: VSBA

This current research project is about a little-known project by easily the most complex and controversial architect of the Twentieth Century, Le Corbusier. The project’s focus is on Le Corbusier’s 1936 proposal for a “people’s car” with aspirations of bringing the success of Henry Ford’s mass produced Model T to the European Continent. The project endeavors to build on previous research by asking, ” what if Le Corbusier had been successful in his venture into automobile design? What, within correct period design constraints might his proposed Voiture Minimum been like as the first editions rolled off the assembly line? And, how might it have appeared alongside contemporaries such as Ferdinand Porsche’s iconic Beetle or the Citroen 2CV?

Ongoing, Image: Fondation Le Corbusier

This project brief called for complete brand design services, targeted brand development, trademark registrations, brand partner identification, and product development. The ongoing services have produced several highly successful collaborations most notably with Jet Blue, Saks 5th Avenue, the New York Yankees, AEG the world’s largest sports and live entertainment company; and, the collaboration illustrated here between Brooklyn Brewery and The Stonewall Inn, two iconic New York City brands. The project consisted of the design, production, and launch of a co-branded IPA currently distributed throughout 43 states and 15 countries. Proceeds from the project were designed to benefit The Stonewall Inn Gives Back Initiative, SIGBI, also an outcome of these strategic planning and design services) and the official charitable giving 501c3 of the Stonewall Inn, serving the needs of LGBTQ+ youth throughout the United States.

Services Ongoing, Image: Brooklyn Brewery.